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NAICS 541810
Advertising Agencies: federal contracts
Who buys advertising agencies from the federal government, who wins the work, and where. Contract obligations in fiscal year 2026 (Oct 1, 2025 to Sep 30, 2026), from USAspending.gov. Contract award types A to D (BPA calls, purchase orders, delivery orders and definitive contracts). Obligations can be negative when an agency takes money back. Data saved from USAspending.gov on Oct 23, 2026.
$1.09 billion$1,088,566,997 in contract obligations
399contract awards with money in the year
10agencies buying (top 10 shown)
15states with work
Agencies buying
- 1. Department of Defense$713.2 million · 65.5%
- 2. Department of Health and Human Services$203.6 million · 18.7%
- 3. Department of Transportation$91.8 million · 8.4%
- 4. Department of Homeland Security$44.5 million · 4.1%
- 5. Department of Justice$13.7 million · 1.3%
- 6. Department of Veterans Affairs$5.4 million · 0.5%
- 7. Social Security Administration$4.7 million · 0.4%
- 8. General Services Administration$4.1 million · 0.4%
- 9. Department of Agriculture$3.7 million · 0.3%
- 10. Peace Corps$3.7 million · 0.3%
Top companies (recipients)
- 1. DDB CHICAGO INC.$323.3 million · 29.7%
- 2. WUNDERMAN THOMPSON LLC$132.9 million · 12.2%
- 3. YOUNG & RUBICAM LLC$117.6 million · 10.8%
- 4. TRUE NORTH COMMUNICATIONS INC$82.5 million · 7.6%
- 5. STRATACOMM, LLC$80.6 million · 7.4%
- 6. GSD&M LLC$71.9 million · 6.6%
- 7. PORTER NOVELLI PUBLIC SERVICES INC.$56.2 million · 5.2%
- 8. MULLENLOWE US INC$53.8 million · 4.9%
- 9. IPG DXTRA, INC.$51.1 million · 4.7%
- 10. LMD AGENCY, INC.$38.8 million · 3.6%
Where the work is (states)
- 1. Illinois$323.7 million · 29.7%
- 2. District Of Columbia$189.7 million · 17.4%
- 3. New York$185.0 million · 17.0%
- 4. Georgia$144.2 million · 13.2%
- 5. Maryland$104.0 million · 9.6%
- 6. Texas$73.6 million · 6.8%
- 7. Virginia$64.3 million · 5.9%
- 8. California$3.7 million · 0.3%
- 9. Oklahoma$3.3 million · 0.3%
- 10. New Jersey$866,482 · 0.1%
Largest awards in NAICS 541810
| Recipient | Amount | Agency | What | Dates | Award |
|---|---|---|---|---|---|
| IPG DXTRA, INC. NY | $819.9 million $819,898,146 | Department of Health and Human Services Centers for Medicare and Medicaid Services | HEALTH INSURANCE EXCHANGE PUBLIC EDUCATION AND OUTREACH NAICS 541810 ADVERTISING AGENCIES | Jun 14, 2022 to Mar 10, 2027 | 75FCMC22F0003 ↗ |
| PLOWSHARE GROUP, INC GA | $373.9 million $373,880,938 | Department of Health and Human Services Centers for Disease Control and Prevention | CDC NATIONAL TOBACCO EDUCATION CAMPAIGN NAICS 541810 ADVERTISING AGENCIES | Sep 30, 2020 to Sep 30, 2026 | 75D30120F09371 ↗ |
| DDB CHICAGO INC. IL | $198.9 million $198,866,597 | Department of Defense Department of the Army | FY24 DATA & PERFORMANCE NAICS 541810 ADVERTISING AGENCIES | Mar 1, 2024 to Jan 29, 2027 | W9124D24F0010 ↗ |
| PORTER NOVELLI PUBLIC SERVICES INC. DC | $163.9 million $163,881,092 | Department of Health and Human Services Centers for Medicare and Medicaid Services | MEDICARE OPEN ENROLLMENT (MOE) AND NEW TO MEDICARE PUBLIC EDUCATION (NMPE) AND OUTREACH CAMPAIGNS (OC) TASK ORDER COMPETITION OBTAIN TECHNICAL PROFESSIONAL SERVICES FOR THE DEVELOPMENT, IMPLEMENTATION, EXECUTION AND EVA NAICS 541810 ADVERTISING AGENCIES | Jun 28, 2024 to Jun 30, 2027 | 75FCMC24F0115 ↗ |
| STRATACOMM, LLC DC | $131.7 million $131,736,449 | Department of Transportation National Highway Traffic Safety Administration | OBTAIN NATIONAL AND REGIONAL MARKETING AND COMMUNICATION SERVICES AS A TASK ORDER UNDER 693JJ924R000013. NAICS 541810 ADVERTISING AGENCIES | Sep 30, 2024 to Mar 4, 2029 | 693JJ924F00181N ↗ |
| WUNDERMAN THOMPSON LLC GA | $112.8 million $112,836,100 | Department of Defense Department of the Navy | MCRC MARKETING ADVERTISING INITIATIVES, ANNUAL MARKETING PLAN (2026) NAICS 541810 ADVERTISING AGENCIES | Dec 19, 2025 to Dec 19, 2026 | M9549426F7002 ↗ |
| DDB CHICAGO INC. IL | $110.0 million $109,970,010 | Department of Defense Department of the Army | NATIONAL MEDIA / TALENT AND FURNISHINGS (NMTF) TASK ORDER (TO) PROVIDES NATIONAL MEDIA PURCHASING AND PLACEMENT ACTIVITIES, PLANNING, REPORTING, MAINTENANCE, AND ALL ASSOCIATED ACTIVITIES FOR THE PAYMENT AND STORAGE OF T NAICS 541810 ADVERTISING AGENCIES | Nov 16, 2025 to Nov 15, 2026 | W9124D26FA007 ↗ |
| WUNDERMAN THOMPSON LLC GA | $109.3 million $109,302,336 | Department of Defense Department of the Navy | MARINE CORPS RECRUITING COMMAND ADVERTISING SERVICES NAICS 541810 ADVERTISING AGENCIES | Dec 20, 2024 to Dec 19, 2025 | M9549425F7001 ↗ |
| TRUE NORTH COMMUNICATIONS INC MD | $95.8 million $95,800,000 | Department of Health and Human Services Food and Drug Administration | NATIONAL EDUCATION CAMPAIGN PROGRAM TASK ORDER NAICS 541810 ADVERTISING AGENCIES | Aug 25, 2023 to Dec 31, 2026 | 75F40123F19002 ↗ |
| DDB CHICAGO INC. IL | $89.1 million $89,109,864 | Department of Defense Department of the Army | FY25 LOCAL MARKETING, SOCIAL & EARNED MEDIA, AND OPERATIONAL INFRASTRUCTURE TASK ORDER. NAICS 541810 ADVERTISING AGENCIES | Nov 16, 2024 to Nov 15, 2025 | W9124D25F0024 ↗ |